Subject Line 1: Embarrassed by your psoriasis Subject Line 2: Too embarrassed to leave the house? Hi [NAME], Not only is psoriasis painful and annoying… But it’s also embarrassing. The red, inflamed itchy skin and the silvery scales are not a good look. Unfortunately it makes people think you’ve got some sort of disease. And for kids especially, it’s tough to have to deal with some of the cruel comments that people make. Now, maybe you like to wear a lot of clothes so no one can see your skin… Well, it’s easy to hide it during the winter… But in summertime it’s a nightmare because the sweat makes the itching ten times worse. So what can you do? Well, there’s a solution that cures the problem permanently. It’s called “Psoriasis Free For Life”… And it’s a 100% natural solution that gets to the root cause of your psoriasis, and fixes the problem for good. All you have to do is follow the step-by-step directions. You can find out more here… http://xxxxx.psoriasis.hop.clickbank.net Talk soon, [YOUR NAME]